Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11204| Title: | Understanding service quality in coffee outlets | Authors: | Kaur, Perveenjit Amarjit S. Ng, Li Ann Filza Sarip Udin |
Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 2000 | Abstract: | This study was conceived to design a questionnaire that would better understand service quality in the cofee outlet industry, as compared to the SERVQUAL questionnaire in accessing customer expectations and perceptions. | URI: | http://hdl.handle.net/10356/11204 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_523.pdf Restricted Access | 204.39 kB | Adobe PDF | View/Open |
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