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Title: Understanding service quality in coffee outlets
Authors: Kaur, Perveenjit Amarjit S.
Ng, Li Ann
Filza Sarip Udin
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2000
Abstract: This study was conceived to design a questionnaire that would better understand service quality in the cofee outlet industry, as compared to the SERVQUAL questionnaire in accessing customer expectations and perceptions.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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