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Title: Human resource perspective on customer purchasing decision of cameras.
Authors: Chang, Yiling.
Ong, Serene Suet Ling.
Teo, Siew Poh.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2008
Abstract: This report aims to find out the underlying reasons affecting customers? purchase decisions in the camera industry, from a Human Resource perspective.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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