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https://hdl.handle.net/10356/11236| Title: | The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions. | Authors: | Chan, Mei Ling. Cheng, Siew Kim. Tan, Puay Mui. |
Keywords: | DRNTU::Business::Industries and labor | Issue Date: | 2000 | Abstract: | This research attempts to study the effectiveness and impact of the quality award, the Singapore Gold Circle, in enhancing the quality standards of local travel agencies from the customer's perspective. A customer survey was administered on 198 respondents who had visited a local travel agency to obtain their views on the performance of the agencies and also their expectations. | URI: | http://hdl.handle.net/10356/11236 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_552.pdf Restricted Access | 304.35 kB | Adobe PDF | View/Open |
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