Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11236
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dc.contributor.authorChan, Mei Ling.en_US
dc.contributor.authorCheng, Siew Kim.en_US
dc.contributor.authorTan, Puay Mui.en_US
dc.date.accessioned2008-09-24T07:52:41Z-
dc.date.available2008-09-24T07:52:41Z-
dc.date.copyright2000en_US
dc.date.issued2000-
dc.identifier.urihttp://hdl.handle.net/10356/11236-
dc.description.abstractThis research attempts to study the effectiveness and impact of the quality award, the Singapore Gold Circle, in enhancing the quality standards of local travel agencies from the customer's perspective. A customer survey was administered on 198 respondents who had visited a local travel agency to obtain their views on the performance of the agencies and also their expectations.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor-
dc.titleThe value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLitvin, Stephen Wayneen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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