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dc.contributor.authorChan, Mei Ling.en_US
dc.contributor.authorCheng, Siew Kim.en_US
dc.contributor.authorTan, Puay Mui.en_US
dc.description.abstractThis research attempts to study the effectiveness and impact of the quality award, the Singapore Gold Circle, in enhancing the quality standards of local travel agencies from the customer's perspective. A customer survey was administered on 198 respondents who had visited a local travel agency to obtain their views on the performance of the agencies and also their expectations.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor-
dc.titleThe value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLitvin, Stephen Wayneen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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