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|Title:||The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions.||Authors:||Chan, Mei Ling.
Cheng, Siew Kim.
Tan, Puay Mui.
|Keywords:||DRNTU::Business::Industries and labor||Issue Date:||2000||Abstract:||This research attempts to study the effectiveness and impact of the quality award, the Singapore Gold Circle, in enhancing the quality standards of local travel agencies from the customer's perspective. A customer survey was administered on 198 respondents who had visited a local travel agency to obtain their views on the performance of the agencies and also their expectations.||URI:||http://hdl.handle.net/10356/11236||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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