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Title: The value and effectiveness of the Singapore gold circle for Singapore travel agencies : an investigation of customer perceptions.
Authors: Chan, Mei Ling.
Cheng, Siew Kim.
Tan, Puay Mui.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2000
Abstract: This research attempts to study the effectiveness and impact of the quality award, the Singapore Gold Circle, in enhancing the quality standards of local travel agencies from the customer's perspective. A customer survey was administered on 198 respondents who had visited a local travel agency to obtain their views on the performance of the agencies and also their expectations.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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