Please use this identifier to cite or link to this item:
Title: Exploring the relationships between colour and consumer choices.
Authors: Liew, Pei Ling.
Siew, Pei Har.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of shampoo and snack food. It is also found that there is not one specific colour which can describe a particular personality. Singaporeans are found to be value-conscious consumers who display similar behaviour as other Asian middle class consumers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
451.54 kBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.