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Title: Consumer attitudes and behaviour towards online shopping : exploratory study
Authors: Kwan, Yen Ling
Lai, Susan Sok Feng
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: The research seeks to explore the consumer attitudes and behaviours towards online shopping in Singapore. A random sample was drawn and analysed. Recommendations were given to the government and potential businesses venturing into e-commerce. Recommendations for future research were also contributed.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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