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Title: Online shopping : expectation vs. performance analysis.
Authors: Chua, Meilan.
Koh, Mui Leng.
Tan, Shirine.
Keywords: DRNTU::Business::International business::Retail::Computer networks
Issue Date: 2001
Abstract: This study analyzes online shopping across 3 products categories i.e. Internet banking, online bookstores and online computer shops. It seeks to identify any gaps between consumers’ expectations and online retailers’ performance. This study would help online retailer evaluate their current web sites and provide insight into areas requiring improvement.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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