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Title: Hilton's expansion into the China hotel industry
Authors: Huang, Shiling
Sadaf Mohamed Salim
Soon, Tanya Shook Juan
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2008
Abstract: This paper aims to analyze Hilton and its competitors in China's hotel industry, specifically in Beijing and Shanghai, through its 4Ps (Price, Place, Promotions and Products and Services). Gaps are then identified and recommendations are made to increase Hilton's market share in China.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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