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Title: Singaporean women's online buying behaviour.
Authors: Ong, Nicole Tai Tee.
Wong, Poh Ching.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This paper outlines the exploratory study of Signaporean women on the Internet. The profile of the Internet shopper, their attitudes, behaviour, preferences and the products that they have purchased, or showed preferenece to or not to purchase were uncovered. Comparisons between shopping behaviour online and offline were also made.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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