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https://hdl.handle.net/10356/11278| Title: | Attitudes of Singaporean consumers towards foreign language films | Authors: | Lai, Linda Siew Leng Ng, Noeleen Hui Lin Wong, Wai Teng |
Keywords: | DRNTU::Business::General::Social aspects | Issue Date: | 2001 | Abstract: | This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs. | URI: | http://hdl.handle.net/10356/11278 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_590.pdf Restricted Access | 448.94 kB | Adobe PDF | View/Open |
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