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Title: Attitudes of Singaporean consumers towards foreign language films
Authors: Lai, Linda Siew Leng
Ng, Noeleen Hui Lin
Wong, Wai Teng
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2001
Abstract: This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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