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|Title:||Attitudes of Singaporean consumers towards foreign language films||Authors:||Lai, Linda Siew Leng
Ng, Noeleen Hui Lin
Wong, Wai Teng
|Keywords:||DRNTU::Business::General::Social aspects||Issue Date:||2001||Abstract:||This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs.||URI:||http://hdl.handle.net/10356/11278||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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