Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11278
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dc.contributor.authorLai, Linda Siew Lengen_US
dc.contributor.authorNg, Noeleen Hui Linen_US
dc.contributor.authorWong, Wai Tengen_US
dc.date.accessioned2008-09-24T07:53:07Z
dc.date.available2008-09-24T07:53:07Z
dc.date.copyright2001en_US
dc.date.issued2001
dc.identifier.urihttp://hdl.handle.net/10356/11278
dc.description.abstractThis study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::General::Social aspects
dc.titleAttitudes of Singaporean consumers towards foreign language filmsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorSpeece, Mark Williamen_US
dc.contributor.schoolNanyang Business Schoolen_US
item.grantfulltextrestricted-
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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