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|Title:||Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).||Authors:||Leong, Serena Li Ting.
Tan, Teresa Dan Lin.
Peh, Wei Ping.
Ong, Lu Sun.
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns||Issue Date:||2006||Abstract:||(This thesis consists of 2 parts). Chrysalis is a group of four undergraduates working with the Lupus Association (Singapore) on the “Know Lupus” awareness campaign. It is a project undertaken to raise public awareness and understanding of lupus, and to increase the profile of the patient-support group in Singapore. Strategic public communication is required to achieve the above objectives. This report documents in detail the research, planning, execution and evaluation stages of the communication campaign.||URI:||http://hdl.handle.net/10356/1128||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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