Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11284
Title: Analysis of the potential of the Web advertising market.
Authors: Chong, Yan Sin.
Yoh, Li Ching.
Tan, Michelle Su Jen.
Keywords: DRNTU::Business::Advertising::Advertising method
Issue Date: 2001
Abstract: Web advertising has been popularised as a marketing tool.In our report,we examined whether web advertising is merely a fad or a quality marketing tool from both the advertisers' and consumers' point of view.
URI: http://hdl.handle.net/10356/11284
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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