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Title: Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).
Authors: Leong, Serena Li Ting.
Tan, Teresa Dan Lin.
Peh, Wei Ping.
Ong, Lu Sun.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2006
Abstract: (This thesis consists of 2 parts). Chrysalis is a group of four undergraduates working with the Lupus Association (Singapore) on the “Know Lupus” awareness campaign. It is a project undertaken to raise public awareness and understanding of lupus, and to increase the profile of the patient-support group in Singapore. Strategic public communication is required to achieve the above objectives. This report documents in detail the research, planning, execution and evaluation stages of the communication campaign.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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