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|Title:||A study on the market for retrofitting of Mercedes Benz in Singapore.||Authors:||Ho, June Mei Chen.
Tay, Kok Cheng.
Wong, Huei Yuen.
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2001||Abstract:||The objectives of this study is to provide an understanding of the retrofitting market of Mercedes Benz in Singapore. Here, the potential size of the market, the willingness of the MB owners to retrofit their cars and their preferences towards the retrofitting services are examined.||URI:||http://hdl.handle.net/10356/11297||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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