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Title: A study on the market for retrofitting of Mercedes Benz in Singapore.
Authors: Ho, June Mei Chen.
Tay, Kok Cheng.
Wong, Huei Yuen.
Keywords: DRNTU::Business::Marketing
Issue Date: 2001
Abstract: The objectives of this study is to provide an understanding of the retrofitting market of Mercedes Benz in Singapore. Here, the potential size of the market, the willingness of the MB owners to retrofit their cars and their preferences towards the retrofitting services are examined.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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