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|Title:||Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.||Authors:||Neow, Ah Hiok.
Tern, Hui Leng.
Toh, Kar Hoon.
|Keywords:||DRNTU::Business::Information technology::Electronic commerce||Issue Date:||2001||Abstract:||This research examines two aspects of Business-to-Consumer (B2C) Electronic Commerce (EC): companies’ strategies and business models and consumers’ needs and wants and their concerns. The research is exploratory in nature and hopes to give greater insights into this area of research.||URI:||http://hdl.handle.net/10356/11299||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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