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Title: Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.
Authors: Neow, Ah Hiok.
Tern, Hui Leng.
Toh, Kar Hoon.
Keywords: DRNTU::Business::Information technology::Electronic commerce
Issue Date: 2001
Abstract: This research examines two aspects of Business-to-Consumer (B2C) Electronic Commerce (EC): companies’ strategies and business models and consumers’ needs and wants and their concerns. The research is exploratory in nature and hopes to give greater insights into this area of research.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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