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https://hdl.handle.net/10356/1132| Title: | Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign. | Authors: | Lin, Yuebin. Lee, Jasmine Meijin. Ng, Yiqing. Goh, Sylvia Sze Mein. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | Issue Date: | 2006 | Abstract: | A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public. | URI: | http://hdl.handle.net/10356/1132 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ci06P155Lyb.pdf Restricted Access | Report | 10.63 MB | Adobe PDF | View/Open |
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