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dc.contributor.authorLin, Yuebin.en_US
dc.contributor.authorLee, Jasmine Meijin.en_US
dc.contributor.authorNg, Yiqing.en_US
dc.contributor.authorGoh, Sylvia Sze Mein.en_US
dc.description.abstractA 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications-
dc.titleIntegrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKaran, Kavitaen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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