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https://hdl.handle.net/10356/1132Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lin, Yuebin. | en_US |
| dc.contributor.author | Lee, Jasmine Meijin. | en_US |
| dc.contributor.author | Ng, Yiqing. | en_US |
| dc.contributor.author | Goh, Sylvia Sze Mein. | en_US |
| dc.date.accessioned | 2008-09-10T07:14:44Z | - |
| dc.date.available | 2008-09-10T07:14:44Z | - |
| dc.date.copyright | 2006 | en_US |
| dc.date.issued | 2006 | - |
| dc.identifier.uri | http://hdl.handle.net/10356/1132 | - |
| dc.description.abstract | A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public. | en_US |
| dc.rights | Nanyang Technological University | en_US |
| dc.subject | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | - |
| dc.title | Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign. | en_US |
| dc.type | Final Year Project (FYP) | en_US |
| dc.contributor.supervisor | Karan, Kavita | en_US |
| dc.contributor.school | Wee Kim Wee School of Communication and Information | en_US |
| dc.description.degree | Bachelor of Communication Studies | en_US |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | restricted | - |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ci06P155Lyb.pdf Restricted Access | Report | 10.63 MB | Adobe PDF | View/Open |
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