Please use this identifier to cite or link to this item:
Title: Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.
Authors: Lin, Yuebin.
Lee, Jasmine Meijin.
Ng, Yiqing.
Goh, Sylvia Sze Mein.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2006
Abstract: A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
  Restricted Access
Report10.63 MBAdobe PDFView/Open

Page view(s) 20

Updated on Jan 28, 2021


Updated on Jan 28, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.