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Title: Individualist-collectivist construct and the social aspects of shopping.
Authors: Ng, Siu Fang.
Ong, Yen Lyn.
Teo, Su Chern.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behaviour.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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