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Title: Consumer preferences and its implications on the effectiveness of commercial web sites.
Authors: Goh, Sock Boon.
Tham, Su Mei.
Lim, Lee Hwa.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This paper is an attempt to identify the criteria that influences the consumers’ use of the Web site, rank the criteria and assess the implications of the ranked criteria on the effectiveness of a Web site.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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