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Title: Adolescent gullibility towards advertisements
Authors: Hoe, Angela Li Ling
Aung, Denise Wei Li
Low, Wee Siong
Keywords: DRNTU::Business::Advertising
Issue Date: 2001
Abstract: This project examines the factors influencing adolescent gullibility towards advertisements.The motive of this study is to enable advertisers to make better use of their advertising dollars. In addition, it aims to aid government in its deliberations regarding the need for regulation in the advertising industry in order to protect adolescents from misleading advertisements.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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