Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11357| Title: | Comparative study of consumer loyalty among Internet Service Providers in Singapore | Authors: | Ang, Han Hoe Choe, Kee Hur Toh, Wei Seng |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2001 | Abstract: | This reports focus on customer loyalty within the Internet Service Provider industry in Singapore. A survey has been carried out to examine the switching behaviour of the 3 major ISPs, namely, SingNet, Pacific Internet and Starhub Internet. | URI: | http://hdl.handle.net/10356/11357 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_661.pdf Restricted Access | 221.78 kB | Adobe PDF | View/Open |
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.