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Title: Comparative study of consumer loyalty among Internet Service Providers in Singapore
Authors: Ang, Han Hoe
Choe, Kee Hur
Toh, Wei Seng
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This reports focus on customer loyalty within the Internet Service Provider industry in Singapore. A survey has been carried out to examine the switching behaviour of the 3 major ISPs, namely, SingNet, Pacific Internet and Starhub Internet.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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