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Title: “Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.
Authors: Ng, Chee Shen.
Shi, Stephanie Junzhi.
Tan, Eng Lee.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2006
Abstract: (This FYP consists of 3 sections) This is an awareness campaign aims to increase knowledge and interest of Food from the Heart's activities and to promote the social cause of helping the poor and needy through providing food items via media publicity and public events.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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