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Title: Online marketing : a boon or bane for businesses?
Authors: Lee, Daphne Mun Lyn
Tay, Kai Ling
Wai, Sook Har
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2001
Abstract: A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will be examined.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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