Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11364
Title: Online marketing : a boon or bane for businesses?
Authors: Lee, Daphne Mun Lyn
Tay, Kai Ling
Wai, Sook Har
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2001
Abstract: A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will be examined.
URI: http://hdl.handle.net/10356/11364
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_668.pdf
  Restricted Access
239.08 kBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.