Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11364
Title: | Online marketing : a boon or bane for businesses? | Authors: | Lee, Daphne Mun Lyn Tay, Kai Ling Wai, Sook Har |
Keywords: | DRNTU::Business::Marketing::Internet | Issue Date: | 2001 | Abstract: | A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will be examined. | URI: | http://hdl.handle.net/10356/11364 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_668.pdf Restricted Access | 239.08 kB | Adobe PDF | View/Open |
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