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Title: Exploratory study on consumers’ perceptions of service quality of coffee outlets in Singapore.
Authors: Sim, David.
Cheong, Peng Yong.
Tan, Karen.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: An exploratory study to discover the factors and the impact of service quality dimensions on coffee outlets in Singapore. Through this research, we will be able to determine the impact of various service quality dimensions on customer patronage in these outlets.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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