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|Title:||Study of spousal influence in purchase decisions||Authors:||Ang, Chu Yun
Foo, Hui Meng
Ng, Grace Wee Yen
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2001||Abstract:||This report examines the relative influence that each spouse exerts in household purchase decisions. The sex role orientation of husbands and wives are also studied in the context of Singapore.||URI:||http://hdl.handle.net/10356/11368||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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