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Title: Study of spousal influence in purchase decisions
Authors: Ang, Chu Yun
Foo, Hui Meng
Ng, Grace Wee Yen
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: This report examines the relative influence that each spouse exerts in household purchase decisions. The sex role orientation of husbands and wives are also studied in the context of Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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