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Title: Assessing the emotional impact of colour and music in an online environment.
Authors: Chin, Siow Wei.
Ong, Carol Tse Ying.
Tan, Jieu Hui.
Keywords: DRNTU::Business::Marketing
Issue Date: 2001
Abstract: The purpose of this reserach is to study the impact of music and colour on consumers' emotional responses in an online environment. Specifically,this research aims to find out how consumers' emotional states may be influenced when they surf Web sites that are different in colours and play music of different tempi.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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