Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11384| Title: | Effectiveness of comparative advertising in eastern cultures. | Authors: | Chong, Fui Khuen. Ng, Jan Nee. Ho, Yen Yuen. |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2001 | Abstract: | The paper examines whether the Asians and Westerners differ in their reactions to comparative advertising. The research was done using handphone as the research instrument. In the research a weak argument i.e. radiation is introduced against the strong arguments. | URI: | http://hdl.handle.net/10356/11384 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_686.pdf Restricted Access | 122.12 kB | Adobe PDF | View/Open |
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