Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11385
Title: IKEA's products : the voice of the customer
Authors: Ang, Khim Siong
Chew, Wendy Siu Li
Ho, Martin Felix Xuanhan
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2001
Abstract: The purpose of this study is to determine how satisfied customers are with IKEA's products from four perspectives, namely Variety, Quality, Design, and Image.
URI: http://hdl.handle.net/10356/11385
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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