Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11385| Title: | IKEA's products : the voice of the customer | Authors: | Ang, Khim Siong Chew, Wendy Siu Li Ho, Martin Felix Xuanhan |
Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 2001 | Abstract: | The purpose of this study is to determine how satisfied customers are with IKEA's products from four perspectives, namely Variety, Quality, Design, and Image. | URI: | http://hdl.handle.net/10356/11385 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_687.pdf Restricted Access | 238.72 kB | Adobe PDF | View/Open |
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