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|Title:||Portrayal of a business leader by different media.||Authors:||Hong, Bee Ping.
Kheng, Edwin Kwang Yong.
Tio, Poh Heng.
|Keywords:||DRNTU::Social sciences::Journalism::Reporting on business and finance||Issue Date:||2001||Abstract:||Steve Jobs, the CEO of Apple Computer is a leader highly admired for his charismatic and enigmatic leadership. In this exploratory research, we want to examine his construction by the media and find out if there are significant differences in the portrayal of the same business leader by the two countries’ media, perhaps a result of each country’s cultural beliefs and principles.||URI:||http://hdl.handle.net/10356/11391||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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