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Title: Portrayal of a business leader by different media.
Authors: Hong, Bee Ping.
Kheng, Edwin Kwang Yong.
Tio, Poh Heng.
Keywords: DRNTU::Social sciences::Journalism::Reporting on business and finance
Issue Date: 2001
Abstract: Steve Jobs, the CEO of Apple Computer is a leader highly admired for his charismatic and enigmatic leadership. In this exploratory research, we want to examine his construction by the media and find out if there are significant differences in the portrayal of the same business leader by the two countries’ media, perhaps a result of each country’s cultural beliefs and principles.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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