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|Title:||Money for goods/skills/services or goods/skills/services for money? their histories matter.||Authors:||Soh, Ivy Hwee Fun.
Ng, Li Ching.
Lim, Lee Keng.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2001||Abstract:||The effect of windfall gains (goods, services and skills) on the psychology of the consumers is tested and evaluated by using the willingness to buy/sell technique.Possible implications are also discussed.||URI:||http://hdl.handle.net/10356/11397||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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