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Title: Money for goods/skills/services or goods/skills/services for money? their histories matter.
Authors: Soh, Ivy Hwee Fun.
Ng, Li Ching.
Lim, Lee Keng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: The effect of windfall gains (goods, services and skills) on the psychology of the consumers is tested and evaluated by using the willingness to buy/sell technique.Possible implications are also discussed.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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