Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11414
Title: Fads : when wants become needs.
Authors: Chin, Yee Mien.
Choong, Amy Jyy Jiun.
Teo, Terence Wei Werne.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: The illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads.
URI: http://hdl.handle.net/10356/11414
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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