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|Title:||Fads : when wants become needs.||Authors:||Chin, Yee Mien.
Choong, Amy Jyy Jiun.
Teo, Terence Wei Werne.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2001||Abstract:||The illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads.||URI:||http://hdl.handle.net/10356/11414||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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