Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorChin, Yee Mien.en_US
dc.contributor.authorChoong, Amy Jyy Jiun.en_US
dc.contributor.authorTeo, Terence Wei Werne.en_US
dc.description.abstractThe illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleFads : when wants become needs.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorTeo, Jack Cheng Chuahen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
  Restricted Access
290.88 kBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.