Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11414
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dc.contributor.authorChin, Yee Mien.en_US
dc.contributor.authorChoong, Amy Jyy Jiun.en_US
dc.contributor.authorTeo, Terence Wei Werne.en_US
dc.date.accessioned2008-09-24T07:54:42Z-
dc.date.available2008-09-24T07:54:42Z-
dc.date.copyright2001en_US
dc.date.issued2001-
dc.identifier.urihttp://hdl.handle.net/10356/11414-
dc.description.abstractThe illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleFads : when wants become needs.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorTeo, Jack Cheng Chuahen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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