Please use this identifier to cite or link to this item:
Title: Fads : when wants become needs.
Authors: Chin, Yee Mien.
Choong, Amy Jyy Jiun.
Teo, Terence Wei Werne.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2001
Abstract: The illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
290.88 kBAdobe PDFView/Open

Page view(s)

checked on Oct 25, 2020


checked on Oct 25, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.