Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorLeow, Seok Wei.en_US
dc.contributor.authorLiang, Joyce Huiyi.en_US
dc.contributor.authorYeo, Pearlyn.en_US
dc.description.abstractThis research study focuses on the business-to-consumer aspect of mobile commerce: the awareness of mobile commerce, the willingness to adopt mobile commerce, the characteristics of the potential adopters, the motivations and deterrents of mobile commerce and the future potential of mobile commerce.In all,this research hopes to provide useful information to businesses.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Information technology::Mobile commerce-
dc.titleMobile commerce in Singapore.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorWong, Irene Foong Hengen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
  Restricted Access
1.25 MBAdobe PDFView/Open

Page view(s) 50

Updated on Nov 29, 2021


Updated on Nov 29, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.