Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11427| Title: | Affect on effectiveness of Singtel TV ads. | Authors: | Koh, Chat Mein. Lim, Ee Hwe. Ng, Puay Tiang. |
Keywords: | DRNTU::Business::Advertising | Issue Date: | 2001 | Abstract: | The authors reported on whether ads with more affective responses would increase the effectiveness of TV ads in the telecommunication industry. SingTel was used to illustrate on the analysis. Our analysis showed that ads with more affective responses are more effective in generating attention, recall, recognition and purchase intentions. | URI: | http://hdl.handle.net/10356/11427 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_724.pdf Restricted Access | 489.27 kB | Adobe PDF | View/Open |
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