Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11427
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dc.contributor.authorKoh, Chat Mein.en_US
dc.contributor.authorLim, Ee Hwe.en_US
dc.contributor.authorNg, Puay Tiang.en_US
dc.date.accessioned2008-09-24T07:54:49Z-
dc.date.available2008-09-24T07:54:49Z-
dc.date.copyright2001en_US
dc.date.issued2001-
dc.identifier.urihttp://hdl.handle.net/10356/11427-
dc.description.abstractThe authors reported on whether ads with more affective responses would increase the effectiveness of TV ads in the telecommunication industry. SingTel was used to illustrate on the analysis. Our analysis showed that ads with more affective responses are more effective in generating attention, recall, recognition and purchase intentions.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Advertising-
dc.titleAffect on effectiveness of Singtel TV ads.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorXia, Yangen_US
dc.contributor.schoolNanyang Business Schoolen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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