Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/1143| Title: | The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand. | Authors: | Tan, Venga Wenkai. Teng, Renessa Shu Feng. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns | Issue Date: | 2006 | Abstract: | The Uniquely Singapore Race is a brand communications project for Singapore Tourism Board (STB) which aims to communicate the "Uniquely Singapore" brand to youths 18 to 26 years old in polytechnnics and universities of Singapore. | URI: | http://hdl.handle.net/10356/1143 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ci06P155Tsf.pdf Restricted Access | Report | 19.91 MB | Adobe PDF | View/Open |
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