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Title: E-incentives for the online consumer : a comprehensive study.
Authors: Lui, Clarinda Ya Ying.
Ng, Hui Kwang.
Ng, Yan Hooi.
Keywords: DRNTU::Business::Information technology::Electronic commerce
Issue Date: 2001
Abstract: An in-depth study of the multi-faceted effects of E-incentives, the online version of traditional sales promotions. Includes study of impact of E-incentives on purchase behavior, customer attraction, satisfaction and loyalty.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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