Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11438
Title: E-incentives for the online consumer : a comprehensive study.
Authors: Lui, Clarinda Ya Ying.
Ng, Hui Kwang.
Ng, Yan Hooi.
Keywords: DRNTU::Business::Information technology::Electronic commerce
Issue Date: 2001
Abstract: An in-depth study of the multi-faceted effects of E-incentives, the online version of traditional sales promotions. Includes study of impact of E-incentives on purchase behavior, customer attraction, satisfaction and loyalty.
URI: http://hdl.handle.net/10356/11438
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_734.pdf
  Restricted Access
490.27 kBAdobe PDFView/Open

Page view(s) 50

438
Updated on Jun 27, 2022

Download(s)

7
Updated on Jun 27, 2022

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.