Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11438
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dc.contributor.authorLui, Clarinda Ya Ying.en_US
dc.contributor.authorNg, Hui Kwang.en_US
dc.contributor.authorNg, Yan Hooi.en_US
dc.date.accessioned2008-09-24T07:54:57Z-
dc.date.available2008-09-24T07:54:57Z-
dc.date.copyright2001en_US
dc.date.issued2001-
dc.identifier.urihttp://hdl.handle.net/10356/11438-
dc.description.abstractAn in-depth study of the multi-faceted effects of E-incentives, the online version of traditional sales promotions. Includes study of impact of E-incentives on purchase behavior, customer attraction, satisfaction and loyalty.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Information technology::Electronic commerce-
dc.titleE-incentives for the online consumer : a comprehensive study.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee, Kenny Kwai Fongen_US
dc.contributor.schoolNanyang Business Schoolen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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