Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11438| Title: | E-incentives for the online consumer : a comprehensive study. | Authors: | Lui, Clarinda Ya Ying. Ng, Hui Kwang. Ng, Yan Hooi. |
Keywords: | DRNTU::Business::Information technology::Electronic commerce | Issue Date: | 2001 | Abstract: | An in-depth study of the multi-faceted effects of E-incentives, the online version of traditional sales promotions. Includes study of impact of E-incentives on purchase behavior, customer attraction, satisfaction and loyalty. | URI: | http://hdl.handle.net/10356/11438 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_734.pdf Restricted Access | 490.27 kB | Adobe PDF | View/Open |
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