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Title: The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.
Authors: Tan, Venga Wenkai.
Teng, Renessa Shu Feng.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2006
Abstract: The Uniquely Singapore Race is a brand communications project for Singapore Tourism Board (STB) which aims to communicate the "Uniquely Singapore" brand to youths 18 to 26 years old in polytechnnics and universities of Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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