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Title: An exploratory research on attitudes towards advertising [Singapore].
Authors: Chew, Grace Lay Ling.
Han, Sherin Lai Kuen.
Song, Lilian Gek Kin.
Keywords: DRNTU::Business::Advertising
Issue Date: 2001
Abstract: This project is to investigate the various socialization factors that affect consumers' attitudes towards advertising.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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