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Title: Campaign ignition : striking a flint between the young and old.
Authors: Vyoma Kapur.
Simranpal Singh Sandhu.
Moh, April Shijia.
Zhao, Jasmine Liping.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2006
Abstract: Aware of the growing generation gap in Singapore today, the campaign sought to promote intergenerational bonding through a series of meaningful and fun-filled events.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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