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Title: Information quality and service quality as drivers of user satisfaction in on-line brokerages.
Authors: Chua, Lian Poh.
Heng, Ching Jet.
Soh, Daniel Wee Hong.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 2001
Abstract: Our paper explores the drivers of user satisfaction with regard to on-line brokerages. The SERVQUAL's five dimensions of service quality have been used as the basis of our model, as well two additional factors (price and information quality)that we have found to be of importance.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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