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https://hdl.handle.net/10356/11456| Title: | Information quality and service quality as drivers of user satisfaction in on-line brokerages. | Authors: | Chua, Lian Poh. Heng, Ching Jet. Soh, Daniel Wee Hong. |
Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 2001 | Abstract: | Our paper explores the drivers of user satisfaction with regard to on-line brokerages. The SERVQUAL's five dimensions of service quality have been used as the basis of our model, as well two additional factors (price and information quality)that we have found to be of importance. | URI: | http://hdl.handle.net/10356/11456 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_750.pdf Restricted Access | 460.61 kB | Adobe PDF | View/Open |
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