Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1146
Title: Quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for Man Fut Tong nursing home.
Authors: Ng, Yun Shiean.
Quek, Dilys Pei Jia.
Wang, Qifen.
Yeo, Shireen Hui Sun.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2006
Abstract: This Final Year Project consist of 2 parts. Part 1: Report and Appendix A-N & Part 2: Appendix O-S. This report represents a year-long campaign to raise awareness of Man Fut Tong Nursing Home (MFTNH) conducted by us under the agency name: cLove communications. Following systems theory (Simmons, 1990), we conducted formative research to aid in the campaign planning and execution. It showed that most Singaporeans do not know of the Home (83.5%) and most of the existing volunteers do not initiate ways to help our client.
URI: http://hdl.handle.net/10356/1146
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
WKWSCI_IMPORT_231.pdf
  Restricted Access
36.76 MBAdobe PDFView/Open
WKWSCI_IMPORT_232.pdf
  Restricted Access
30.92 MBAdobe PDFView/Open

Page view(s) 20

420
Updated on Nov 25, 2020

Download(s) 20

7
Updated on Nov 25, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.