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Title: Consumers' perceptions of different brand name strategies for the service industry.
Authors: Chua, Kok Peng.
Chua, Ruby Hwee Kheng.
Too, Chang Ling.
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 2001
Abstract: Investigate consumers' perceptions of five brand name strategies for the service industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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