Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11473
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dc.contributor.authorChua, Kok Peng.en_US
dc.contributor.authorChua, Ruby Hwee Kheng.en_US
dc.contributor.authorToo, Chang Ling.en_US
dc.date.accessioned2008-09-24T07:55:36Z-
dc.date.available2008-09-24T07:55:36Z-
dc.date.copyright2001en_US
dc.date.issued2001-
dc.identifier.urihttp://hdl.handle.net/10356/11473-
dc.description.abstractInvestigate consumers' perceptions of five brand name strategies for the service industry.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Product management-
dc.titleConsumers' perceptions of different brand name strategies for the service industry.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee-Chin, Marina Foong Towen_US
dc.contributor.schoolNanyang Business Schoolen_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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